The short answer is that SEO is very effective not only in generating traffic but also in generating leads and sales. The long answer includes research and data, not just empty statements. Most SEOs get too caught up in specific search metrics, such as SERPs (search engine results page), rankings, and organic traffic. Companies continue to make money because Google places them at the top of search results.
To answer the question, yes, SEO is a valuable investment and worth the investment. You're creating an asset for your company by investing in SEO. If it's worth it, then create a plan for the type of content you could create to improve your SEO results and start producing that content. But with all the new digital marketing fads and options, they're wondering if SEO is still worth it.
In the long run, SEO traffic is definitely better because you don't have to pay for your traffic or your leads. You'll find that search engine optimization is definitely worthwhile for your small or local business. No matter where you are, it's understandable to assess whether your investment in SEO is really worthwhile. So is SEO worth it in this case? If the speed of the result is more important to you, then PPC may be a better option at this stage.
While it takes longer to run an effective SEO campaign, organic search is worth the time and effort. Instead of wondering if SEO is worth it, consider how you can get the most value out of SEO, for your budget. This is a great question and I wanted to outline a strategy for you in the future so that you can assess whether SEO is worth paying for, or if it is simply a waste of money. While each one is worth considering, the bottom line is that it would be difficult to find a business website that can't benefit from SEO.
So how much should you pay to make SEO worthwhile for your business? Again, that will vary greatly depending on industry and market competitiveness. To determine if SEO is really worth the resources and investment, you need to carefully consider what “it is you want to get out of an SEO investment. I hope that for some of those reading, they are now better equipped to answer their own question of whether a paid SEO campaign is worth it for their business.