SEO Certification Course Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this certification course, you'll learn everything related to SEO, including website optimization, link building, keyword research, and much more. A Coursera specialization is a series of courses that help you master a skill. To get started, enroll directly in the specialization or review its courses and choose the course you would like to start with.
When you subscribe to a course that is part of a specialization, you automatically subscribe to the full specialization. It's OK to complete a single course, you can pause your learning or end your subscription at any time. Visit the student dashboard to track course enrollments and your progress. An SEO course is usually a certified program that allows you to study and immerse yourself in one or more aspects of SEO.
Coursera's Search Engine Optimization Specialization is a four-part course taught by an instructor at the University of California at Davis. Full experience requires courses titled Introduction to Search Engine Optimization, Fundamentals of Search Engine Optimization, Optimizing a Website for Search, and Advanced Content and Social Tactics to Optimize SEO. We like Semrush Academy because it offers a lot of free courses on various SEO topics and is led by one of the leading names in the SEO industry. Semrush is a major software provider for the SEO industry.
If you work in SEO, you're likely using Semrush or a competitor to track search positions for the keywords that matter most to your websites. You can learn how Semrush works and more in the free Semrush Academy. If you really want to learn SEO, we recommend Coursera's search engine optimization specialization, as it will take you from beginner to expert in a series of courses that can be audited for free. Still, if you want to learn the ins and outs of SEO, you should consider making a small investment to enroll in a professional SEO course that will teach you everything you need to know about SEO without having to wander around and search for information in free resources.
While some courses and certifications are more respected than others, an SEO course can help you get a job as an SEO specialist in the future. This course is the first within the SEO specialization and is intended to give you an idea of SEO with some fun practices to get seen on Google. We chose The Blueprint Training because it gives you in-depth knowledge on how to create your own SEO agency or content marketing business. An SEO certification is usually an additional educational experience that you can enjoy after taking some SEO courses.
All of the SEO courses on the list are excellent and will definitely help you with your SEO learning efforts. From this knowledge, you'll learn the key elements to creating an effective SEO strategy, including how to select keywords and conduct keyword research; consumer psychology and search behavior; and how to perform on-page SEO analysis to identify opportunities to improve optimization of search for a website. The Beginner's Guide to SEO is a free course from Moz that stands out as a good option for SEO newbies. Keyword research strategy, advanced SEO, SEO videos, local SEO, link building, or even how to market your apps following SEO best practices.
You can take a test for a certificate or get inspired by dozens of additional SEO resources and related specific SEO techniques to improve your knowledge. You don't have to use Yoast SEO to put knowledge to good use, but it's definitely optimized around its own SEO products, something common for providers of free courses. In this course, Tommy explains the SEO framework used in Paypal and Airbnb and offers general advice on how to approach the entire SEO process. .